Obviously Awesome by April Dunford

Author:April Dunford
Language: eng
Format: epub, pdf
Published: 2019-04-14T16:00:00+00:00

STEP 4.

List Your True Competitive Alternatives

Customers don’t always see competitors the same way we do, and their opinion is the only one that matters for positioning.

It’s natural for product creators to start by looking at the product and its features to determine the best market, and then build a context around that. As product people, it’s often the place where we feel most comfortable. After all, who knows more about our solution than us? But you need to look at those features from a customer’s point of view.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.